This Side Up
Campaign Design​
May 2022​
The theme of the MICA Graphic Design Thesis Show 2022 is boxes. When boxes are flatten out, it creates a perfect square grid pattern. Inspired by the grid pattern, it allowed us to create a variation of shapes. As part of the campaign team, we were responsible for creating the visual identity of the event and strategies for promoting the show.
We used instagram as the main platform for promoting the thesis show. Therefore, we created a wide variety of visual content for social media, like motion stickers, and a poster. We also created a 3 spread post motion graphic and a 3D cube for the poster. We also created name tags and motion graphic versions of the tags for students who need to display their work on a screen.
